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As a blogger, you are continuously creating content and you distribute it through your most effective channels. Hopefully, those actions will results in high volume traffic and plenty of backlinks across the blogosphere.

In that post, I would like to introduce you another way to create traffic and backlinks with your existing material. The only requirement is to already have enough valuable content, so that you don’t have to write anything else to use this strategy.

Creating pages that target a very specific audience may be very powerful to generate new traffic and backlinks. In fact, the first thing you have to do is to select your targeted audience. Are you targeted beginners in your niche? Intermediates? Experts? Or, maybe you want totarget business with low budget? Non-profit organizations? There are countless ways to segment your audience. However, it is critical to define it clearly and carefully; this is the basement of your whole strategy.

Once you’ll have you targeted audience properly defined, you’ll need to select the content that best fit with that audience. What would be especially useful and valuable for them? What would be meaningful and attractive for them? Some of your content will easily be selected, but some may not be so obvious. In that case, the best things would be to experiment. Just try to insert it in your selection and do some popularity measurement. How many pageview do you have on each article you select? You may be quite surprise to see that some article that were obvious to you are not so popular in reality. You may also observe that the opposite is also true!

You may be interested to see an example. The following screenshot shows how Darren Rowse integrates something close to that strategy to probloggers.net.

I would expect more benefits to create a real new page for that specific information. For example, creating a new page will allow you to be rank in search engines. In fact, it may rank very well if your articles are properly selected. And this is especially true if your new page gets plenty of relevant backlinks. In addition, you may also consider optimizing it with specific keywords. However, this kind of action may be done very carefully, because doing so may lead you far away from your initial goal: create a targeted page with relevant and valuable targeted information.

As usual, you will then need to promote your new targeted content. Note that this new content may help you to promote your blog by opening some doors. In fact, you may find new communities precisely interested on your targeted information. The more your content is targeted, the better your market penetration will be. Take the time to make a list of communities related to your content and create a true relationship with them. Moreover, this may help you to increase your visibility and your branding; which may finally ends, as an extra, in loyal readers.

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Do you remember when the web went alive? There was a programming language called HTML which was developed to create web pages. This simple language was (and still is) oriented to create a structure similar to a book. What are the elements of a book?

• The title;
• The headings;
• The paragraphs;
• The text itself;

Now, if you are searching for a book, what are you doing? Well, maybe you are looking at the title to be sure it treats of the subject you want to read about and maybe if the title is interesting you’ll open up the book to look at the headings (in the table of content) to know more in detail what this book is all about. Then you’ll have a very good idea if you will read it or not.

Just think a minute that the books are web pages and that the searcher is the search engine. How does the search engine will suggest you web pages that fulfill your keywords request? Of course, it will look for the keywords within the title just as you did for the book and then the headings (also, like you did) and so on…

The conclusion is quite simple: searching for web pages is similar as searching a book! Now, as a web pages author, you just need to create your web pages as you would create a book!

The Common Sense

The SEO basics are based on the common sense:

1. The title MUST be accurate and contains your main keywords

Example:
If your keyword are “weigth loss” the it could be:
<title>Weight Loss Tips and Articles</title>

2. Your web page MUST be structured with headings

Example:
<h1>Weight Loss Tips</h1>
<h2>Do Exercices</h2>
<p>… blah blah blah…</p>
<h2>Eat Better</h2>
<p>… Blah blah blah…</p>

3. Your content MUST contains the keywords people are most likely to search for.

In order to be sure you web page is about weight loss, the search engine will search for the keywords requested. According to the occurrence and other criteria, the search engine will return web pages that are most likely to answer its request.

However, I would say that optimizing the contents to fit the search engines criteria could be a bad idea, because it could decrease the quality of your content and this is not better. In fact, this is dramatic.

The Conclusion

Personally, I think the conclusion is the following: create an accurate title for every page, use headings to give a good structure to your content and write your content for your targeted audience. Your audience is humans and not search engine. Simply create quality content and don’t worry about the search engine! If your content is great, everybody will link it and you’ll drive traffic to your website.